Bremerhaven. (bm) According to Catherine Chen, chief financial officer of China’s Missfresh Limited, the rapidly growing grocery delivery space in Europe can learn much from the Chinese market. Founded 2014, Missfresh is a pioneer and today an innovator and leader in China’s neighbourhood retail industry. Now the company announced it has entered a strategic partnership with Ocean Engine, a digital marketing platform owned by Bytedance, and expanded its presence on one of China’s most popular social networking platforms, Douyin, by launching a unique livestream grocery shopping service with less than one-hour delivery in Beijing and Shanghai. Going forward, Missfresh and Douyin intend to extend the livestream shopping experience to all 17 cities where Missfresh operates its on-demand Distributed Mini Warehouse (DMW) business. Other topics of the week (Photo: Missfresh Limited):
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